Three-star vacations will be all the rage in 2023. Here’s why

Forget five-star vacations: Three-star travel is set to be what we’ll all be booking in 2023, according to travel industry executives. And we think they might be onto something.

Expedia experts have predicted that three-star vacations will be all the rage next year, as consumers try to balance their wanderlust with the rising cost of living.

Households across the UK are feeling the pinch at the moment, with warnings that inflation will keep food and fuel costs high into the new year.

But, faced with such doom and gloom at home, people still want to leave, even though some may alter their itinerary to make that happen.

In 2023, 39% of UK travelers plan to stay in one to three-star hotels, according to a survey of 24,000 respondents by the company. More than a quarter of us (28%) want to book a stay with value-added inclusions, like toiletries or free breakfast.

It’s not just the cost we’re considering; even the types of holidays people prefer seem to change. Against the backdrop of burnout – when people are tired of going beyond work – people want breaks little and often throughout the year.

“Travellers are looking for smarter ways to see the world, without compromising comfort or the cool factor. In the UK, more than a quarter (28%) of travelers admit they are more concerned with value for money than ever before,” commented an Expedia spokesperson.

“There is a shift in mindset from the post-pandemic mindset, with a shift towards a more spontaneous approach, and nearly a fifth would rather take more trips to three-star properties than splurge on a big luxury holiday.”

Their hypothesis is supported by data from, which shows that interest has increased by more than 20% globally for hotels three-star and below.

Of course, many of us have long settled for three-star stays, whether it’s because of budget, preference, or some combination of the two. And it’s worth remembering that overseas travel can be totally off the cards for some as the cost of living bites.

We could hazard a guess that day trips to the UK will continue to be popular next year, especially since Manchester has joined Lonely Planet’s top recommendations globally.

If that’s not your bag, you could head to Eastbourne which was just crowned the best British holiday spot by Time Out.

All of this is to say that there are ways to have a cheaper holiday – and you certainly won’t be the only one looking for a bargain.


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