Skims Receives Inaugural Innovation Award at CFDA Fashion Awards 2022, presented by Amazon Fashion – WWD

Skims will receive the inaugural Innovation Award presented by Amazon Fashion at the CFDA Fashion Awards 2022.

The Innovation Award recognizes a fashion visionary, a leader with technology and innovation in branding / marketing, social media, customer engagement, performance or product development, who shapes how customers shop for fashion.

Skims co-founder and creative director Kim Kardashian, co-founder and CEO Jens Grede and founding partner and chief product officer Emma Grede will accept the award at this year’s CFDA Fashion Awards ceremony on November 7 at Cipriani South Street at Casa Cipriani. in Manhattan, New York York.

Founded in 2019, Skims offers underwear, loungewear and shapewear. In a story last spring about the company’s pilot program of a two-hour Southern California delivery, Kardashian told WWD, “Innovation has been so important to me since the day we launched Skims. Every way we advance the brand is based on the needs of our community. ”

The company continues to innovate, broaden its selection and introduce affordable categories, trying to connect with women of all ages, sizes and backgrounds.

Last January, Skims revealed that it raised $ 240 million in a Series B funding round, led by Lone Pine Capital, bringing the brand’s valuation at the time to $ 3.2 billion. D1 Capital was also an investor in that round, as were existing supporters Thrive Capital, Imaginary Ventures, and Alliance Consumer Growth, as reported. The additional capital was devoted to innovation in new categories, opening physical Skims stores and expanding overseas.

“Fashion relies on true visionaries to push the limits and push our industry forward,” said Steven Kolb, CEO of the CFDA. “With Skims, Kim, Emma and Jens have pioneered new technology in the process of reinventing the concept of solution-oriented shapewear. Together with our CFDA Fashion Awards partner Amazon Fashion, who is an ongoing innovator on behalf of clients, the CFDA is incredibly proud to honor Skims with the inaugural Innovation Award. “

Muge Erdirik Dogan, president of Amazon Fashion, said, “The Innovation Award is an opportunity for Amazon Fashion to honor the visionaries who have been instrumental in evolving the industry and shaping the way customers shop for fashion.

“This year we are thrilled to not only unveil our newly established innovation award with the CFDA, but also to present the award to Skims. Similar to the way we work at Amazon Fashion, Skims works backwards from customers’ latent needs to innovate on their behalf and deliver the solutions they are looking for, to make shopping easier and more enjoyable. We look forward to this year’s CFDA’s Fashion Awards and to continue our joint mission with the CFDA to support American talent. “

In a joint statement from Skims, partners said, “Skims is delighted to be recognized as the first recipient of the Innovation Award presented by Amazon Fashion. Thanks to CFDA and Amazon Fashion for recognizing our efforts in the industry as we continue to innovate. to find solutions for all customers “.

To celebrate the 60th anniversary of the CFDA, the awards will be jointly hosted by CFDA members Joseph Altuzarra, Gabriela Hearst, Aurora James, Lazaro Hernandez and Jack McCollough.

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