There is little to suggest that Room 311 should be any different from the others at One Hundred Shoreditch, the latest hotel in the group behind South Bank’s Sea Containers.
Enter and the trick – or should it be a treat – is revealed.
Armed with props and accessories from some of Britain’s coolest producers, the space has been temporarily transformed into a homage to “Accidentally Wes Anderson”.
The striped and checkered fabrics of the Nordic brand Projekti Tyyny, which is headquartered in Dorset, collide with colorful hand-made ceramics and glassware from London-based Vaisselle.
He pulls back the curtains for his most extravagant moment: a cottony cloud hanging overhead and a yellow telescope pointed at the Shoreditch street landscape below.
It’s a clever attempt to cultivate an immediately familiar look to fans of the US director, whose major blockbusters include The Grand Budapest Hotel and Moonrise Kingdom.
Its distinctive “know it when you see it” aesthetic encompasses a precise blend of sugary hues, retro fonts and nostalgic technology with a healthy dose of symmetry.
When New Yorker Wally Koval began spotting Wes Anderson-like skits in nature – think of a smartly dressed Japanese conductor looking out a window, or an old hotel on a hairpin bend in the Swiss Alps – he couldn’t have predicted that the his efforts to document them would have triggered a runaway photographic movement.
Five years later, the Instagram account created as a personal travel list for him and his wife Amanda rose to 1.6 million followers and spawned a 2020 New York Times Bestseller Coffee Book with a preface of the man. same.
Now strangers around the world send their images to the Kovals, who have nicknamed the members of this unlikely community “Adventurers”.
The restyling is a winking celebration of the new Accidentally the Wes Anderson postcards book (Laurence King; £ 11.99), with the yellow telescope nodding to its cover image.
A free exhibit, curated by Hackney The Old Bank Vault gallery, shows a succinct modification of the book’s prints in a space adjacent to the hotel, from the powder pink silos of an Ohio chocolate factory to a sign indicating a camel crossing in Israel.
On November 2, The Old Bank Vault founder Sim Takhar will speak with Wally Koval, who will answer questions from the audience and sign copies of the new book.
A stay in the Accidentally Wes Anderson room costs £ 300 a night, until 9 November, and all proceeds go to the Refuge charity for domestic violence.
Wes Anderson movies to watch for inspo interiors
The Royal Tenenbaums
The Flemish revival-style mansion, built in the late 19th century, has the same presence as any actor in this quirky New York family story published in 2001. Most coveted is Margot’s room, with her card from Saturated wallpaper “Rampant Zebras”: the now iconic design was produced by the textile brand Scalamandré in the 1940s and is still available today.
Aquatic Life with Steve Zissou
Only Anderson could make life on a submarine seem ambitious. The red berets in this 2004 film may be a mainstay of hipster Halloween costumes anywhere, but it’s the seventies-toned home of the misfit oceanography team that will grab the attention of design aficionados.
The Grand Hotel Budapest
Perhaps it is right that the pastries are the key to the plot of this commercial success of 2014, because the eponymous Alpine hotel is a package in its own right. While the pink exterior is clearly a model – it’s all part of the storybook style – the opulent interior was created inside Görlitzer Warenhaus, an abandoned Art Deco apartment shop in Germany.