Photograph: Mark J Rebilas / USA Today Sports
Over the span of two weeks, Kanye West lost her portrayal of talent, connections to major fashion houses, and other profitable relationships due to recent anti-black and anti-Semitic comments.
As sports brand Adidas closed its estimated € 250 million partnership with West on Tuesday, costing the black American rapper his billionaire status, many are wondering if the fashion and music mogul’s actions ended his career. ten years.
Ye, formerly known as Kanye West, is no stranger to controversy.
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Prior to the latest firestorm, Ye’s actions and comments were continually greeted with indignation, with many accusing her fashion and music partners of pampering abusive behavior.
Since 2016, Ye has faced a number of complaints. Earlier that year, he was criticized for his embrace of right-wing politics, including the sport of the infamous “Make America Great Again” red hat and public support for former President Donald Trump. Ye announced this year that he would buy the far-right social media app Parler.
While performing on his later canceled Saint Pablo tour in 2016, Ye gave a speech to celebrate Trump as he criticized his music industry peers like Beyoncé and Jay-Z.
Ye was later hospitalized on tour for a psychiatric emergency. He was diagnosed with bipolar disorder and discussed his illness, although medical experts and advocates warn that his fanaticism and struggles for mental health are separate issues.
Since then, Ye has made a number of anti-black comments. She once declared slavery a “choice” and said abolitionist Harriet Tubman “never actually freed the slaves,” causing further backlash.
More recently, George Floyd’s family announced plans to sue Ye for comments he made that Floyd died from fentanyl use when a jury concluded that Floyd was murdered by Minneapolis police officers. a murder captured on a cellphone video.
Many also sued Ye for harassing his ex-wife, Kim Kardashian, as well as her ex-boyfriend’s comedian Pete Davidson. Ye posted a series of screenshots on her Instagram and threatened Davidson.
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At one point, Ye bragged on social media that Davidson deleted his Instagram account amid growing threats from Ye and his fan base.
It wasn’t the first time that Ye was accused of abusing ex-partner. Her ex-girlfriend Amber Rose said Ye had bullied her for 10 years after their two-year relationship ended in 2010.
This month, Ye received widespread criticism for the T-shirts she unveiled at Paris Fashion Week that featured the white supremacy slogan “White Lives Matter”. She later gave those shirts to the homeless people who lived in Los Angeles.
Ye also used her Instagram account to publicly insult a Black Vogue fashion editor who named Ye’s collection, prompting Vogue to issue a statement condemning Ye’s remarks and later reporting that the magazine will no longer work with. he.
Soon after, several outbursts and anti-Semitic comments made by Ye seemed to be the last straw for many, with companies publicly severing ties with the artist and urging others to do the same. Ye was also blocked from his social media accounts on Instagram and Twitter.
The CAA talent agency left Ye on Monday for his remarks. He no longer has a contract with Def Jam, the production company he has long been associated with, after his contract expired in 2021. Streaming services like Spotify and Apple Music are under pressure to stop playing music from Ye, the New York Times reported.
Weeks after Ye attended Balenciaga’s Paris Fashion Week show, the brand shared that they had severed ties with him.
“Balenciaga no longer has any relationship or plans for future projects related to this artist,” Kering, the parent company of Balenciaga, told Women’s Wear Daily. The brand has also removed associations with Ye from its website, including a collaboration between Yeezy Gap and the brand, Insider reported.
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Ye publicly shared his displeasure with the Gap brand, announcing in September that it had terminated a partnership agreement with the company. Gap retorted that it has taken steps to end its partnership with Ye, announcing on Tuesday that the company is “taking immediate action to remove Yeezy Gap products from our stores” and shutting down the Yeezy Gap website.
On Tuesday, two athletes represented by Ye also broke off relations with him: Boston Celtics forward Jaylen Brown and NFL superstar Aaron Donald. Both had been represented by Ye’s Donda Sports agency.
Brown said in a recent interview that he wanted to stay loyal to Donda Sports because “it represented education, it represented activism, interruption.” In the Boston Globe interview, Brown added: “It represented single parent families and a lot more people are involved in something like this.”
However, Brown struck a different chord on Tuesday, saying in a statement, “I … strongly oppose any anti-Semitism, hate speech, misrepresentation and oppressive rhetoric of any kind.”
Donald’s own statement added: “Hateful words and actions have consequences and … we must do better as human beings.”
Ye’s comments and actions not only strained the artist’s social standing, but also palpably damaged his financial position.
As of Tuesday, Ye was no longer on Forbes’ list of billionaires as the ranks of those who had finished working with the tycoon swelled.