Jared Leto is the latest celebrity to release a line of skin care products

(Getty Images for registration A)

Jared Leto became the latest in a never-ending streak of celebrities to announce that he is launching a beauty line, despite admitting he “was never really interested in beauty products.”

Leto’s line of skin care products, Twentynine Palms, which is named after a small California town on the edge of Joshua Tree National Park and uses local ingredients from the Mojave Desert, such as prickly pear extract, plants of amaranth rich in fatty acids and moisturizing evening primrose, is a line of 11 gender neutral pieces of products for skin, body and hair care. He describes his nascent brand as “an eclectic and non-traditional creative presence”.

The 50-year-old Thirty Seconds to Mars lead singer, Oscar-winning actor, Gucci muse and beauty mogul, is known for his smooth, youthful complexion and long tresses, but was open when he told Vogue about his limited interest in beauty. beauty so far. “I know I’m a student here, but I think it’s the best place to be,” he says, referring to the many other celebrities who have launched beauty lines in recent months.

He continues: “I’ve never really been interested in beauty products, but I’m interested in the idea of ​​taking care of ourselves in the most natural way possible.” Leto is famous for his vegan, alcohol-free and caffeine-free lifestyle.

Jared Leto at the Business of Fashion Gala this month (Getty Images for BoF)

Jared Leto at the Business of Fashion Gala this month (Getty Images for BoF)

Twentynine Palms is all very Zen – and very expensive for a beauty “student” going to confess. The eye cream is £ 77, the clay mask £ 75 and the moisturizer is £ 68. He’s also whipping up a Tumbleweed shampoo for £ 44. Expensive, yes, yet people have shown a willingness to put their own skin on. in the hands of relatives who are novice to skin care. The most recent announcement from the celebrity skincare brand came from none other than Brad Pitt, whose gender-neutral Le Domaine skincare range features a serum for the price of £ 300.

Before that came Kate Moss’s Cossmoss, model Hailey Bieber’s Rhode Beauty, actress and colleague Justin Bieber’s Rare Beauty dating Selena Gomez, pop star Ariana Grande’s REM Beauty, and countless others. The blame can largely be attributed to Miss Robyn “Rihanna” Fenty and Kylie Jenner, for their hugely successful Fenty Beauty and Kylie Cosmetics ventures that have both made them billionaires. When it comes to skin care and wellness, it’s Gwyneth Paltrow’s Goop you’re looking at.

Brad Pitt became one of the latest stars to launch a line of skin care products (Jonathan Brady / PA) (PA Wire)

Brad Pitt became one of the latest stars to launch a line of skin care products (Jonathan Brady / PA) (PA Wire)

And if it’s not beauty they’re pedaling, it’s household items, which Leto is also interested in. “This is just the beginning,” he tells Vogue, outlining his plans for a line of fragrances and a limited-edition range of home and design items. Twentynine Palms will be available online and at Dover Street Market in London.

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