Auburn hair is back in fashion

American model and actress Barbie Ferreira is among the stars who dyed their hair red (Barbie Ferreira / Instagram)

Guys, guys, copper is back … again!

The ombre became popular in March when a slew of celebrities suddenly seemed to be sporting auburn curls, almost as if it were some kind of coordinated effort. For example, Kendall Jenner sent a group WhatsApp message to all the fashion girls, saying: “We go red at dawn”.

And now, months later, the trend seems to have a second wind.

Just yesterday, Derry Girls and Bridgerton actress Nicola Coughlan debuted her new peach-colored hair look, inspired by the spooky season and done by colorist Jason Horgan.

Last week, Hailey Bieber gave us a pre-Halloween Instagram post in which the model sported crimson locks with a ruffled front fringe. Her hair was almost certainly a wig, as she implied it was for Halloween. She’s also been spotted more recently with her regular brown tresses, but anyway, she Hailey Bieber thinks she’s inside, so she’s inside her.

“It’s definitely having another big peak right now,” says Kira Hellsten, stylist and colorist at Bleach London. “It has been very popular with customers since the end of the summer. As the weather changed, people wanted to go warmer and deeper, they just wanted summer to end. “

Model Hailey Bieber sported a red look in her pre-Halloween shots (Hailey Bieber / Instagram)

Model Hailey Bieber sported a red look in her pre-Halloween shots (Hailey Bieber / Instagram)

But this isn’t Copper’s first rodeo this year. The ginger look already caused a sensation back in January, when American actress Zendaya showed up at the Euphoria season 2 premiere in a Valentino Beetlejuice-style dress, with matching red hair.

Then came the mother of all trendsetters, Jenner, who debuted her auburn hair at Milan Fashion Week in late February. And if you’ve seen the latest season of The Kardashians, you’ll know that the model went to great lengths to hide her hair until her arrival at fashion week. She practically broke the internet after being humped on an Italian balcony showing her red curls.

A brown-haired Hailey Bieber with a red-haired Kendall Jenner in April 2022. The model kept the look for a few months after her debut at Milan Fashion Week (Kendall Jenner / Instagram)

A brown-haired Hailey Bieber with a red-haired Kendall Jenner in April 2022. The model kept the look for a few months after her debut at Milan Fashion Week (Kendall Jenner / Instagram)

Then, of course, the rest of the Euphoria clan arrived. Zendaya’s auburn look was quickly imitated by co-stars Sydney Sweeney and Barbie Ferreira in early March, cementing the hairstyle as a veritable mega-trend.

But that was then and this is now, why are we facing a renaissance so soon after the trend first reappeared? They really are the trend cycles That fast now?

Colorist Hellsten says it wasn’t an end-to-life trend, but rather that it was simply hibernating over the summer. “We had some lighter orange ginger over the summer, but not as much as I’m seeing now,” he says.

Hellsten says the difference between the popularity of March ginger and the current one is also due to the depth of the color. “The last few months have been really important for auburn, while brighter gingers were more popular earlier in the year,” he says. So, basically there is a spring ginger (spring?) And a winter ginger, and what we’re seeing now is a strong dosage of winter ginger.

Natural redhead Sadie Sink rose to fame thanks to her role as Max in Stranger Things (Getty Images)

Natural redhead Sadie Sink rose to fame thanks to her role as Max in Stranger Things (Getty Images)

“[I’m not seeing] brighter ginger or brighter copper shades at the moment, but deeper ones – there’s more brown involved and they have a warmth in them, “says Hellsten. Name her winter ginger inspirations like Netflix’s Max Mayfield from Stranger Things and Gigi Hadid during her brief redhead stage (first seen at the 2021 Met Gala).

If you want to immerse yourself in the copper tin, Hellsten suggests going to a hairdresser, such as Bleach, and paying close attention to your references. “Remember there are so many different options with ginger and it may be redder than you realize, unless you specifically request it on the brown side.”

It can be done at home, but with due care. “It’s one of the safest bets,” says Hellsten, “because you don’t have to lift your hair as much as you would for a bright color, or a light pink, for example. But if you want it to look really professional, like that high-end look, do it in a salon.

Part of the reason the copper revival refuses to go extinct is because it suits everyone, even those you would never wear red hair beforehand (like permanent blonde Sydney Sweeney or loyal brunette Kendall Jenner).

“Anyone can make copper”, reasoned Hellsten. “See a professional first so you know what you’re doing.”

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