5 viral TikTok beauty trends we’re following in 2023 and you should too

Follow these viral TikTok beauty trends in 2023Georgijevic – Getty Images

It’s been said that trends are cyclical and that what gets posted on the internet lasts forever, but TikTok’s top viral beauty trends have a tendency to feel like more blink-and-you-miss-it moments, which always keeps us scrolling for more. more .

While 2023 is still a few weeks away, these runaway beauty blockbusters are worth bookmarking for January 1st and beyond. Here, five of our favorite TikTok viral beauty trends worth watching and reviewing — don’t be surprised to see them pop up again and again on your For You page.

And be sure to follow Harper’s BAZAAR TikTok page for more beauty inspiration for 2023.

Red nail theory

As glazed donut nails, ’90s-inspired French manicures, and subtle art caught on, the Red Nails Theory could be giving each of these trends a run for their money this winter. Based on the idea that red nails attract the opposite sex, this lively guess from TikTok is making these manicure (and pedicure!) shades much more popular right now.

Try the trend

Frosted Everything Donut

“I tried to clarify, I don’t think I made this up [term] or created this slogan in any way, shape, or form,” supermodel Hailey Bieber previously said BAZAAR. com in an interview about the glazed aesthetic surrounding her vibrant skincare line, Rhode. “I think it’s a known thing in skin care. I don’t want to go to bed without looking frosted, and when I think frosted, I just think of a frosted donut. So that’s the goal.

Bieber’s infatuation with the glow has no doubt played a big part in the skin and nail care trend reaching new heights of popularity, especially once the star made the steps to achieving his signature glow even more accessible.

Try the trend

Cool girl makeup

We’ll be the first to actually admit it being a cool girl isn’t even half as funny as analyze, search, look like one with makeup, but this viral trend is one of the easiest to continue into the new year. Powered primarily by a precise application of blush from cheek to cheek and to the tip of the nose, the makeup look aims to emphasize a subtle blush to the complexion that can occur when outdoors during the winter months.

Try the trend

Skin cycle

New York City dermatologist Dendy Engelman previously said BAZAAR. com that the skin cycle trend is “designed to enhance the effectiveness of active ingredients and minimize irritation by switching between active and inactive products over the course of four nights.”

The first night is an exfoliation, followed by the application of a retinoid on the second, with recovery of the complexion on nights three and four. According to board-certified dermatologist Whitney Bowe, your skin will get the most out of the second night. Since the process has been shown to be beneficial in helping treat a range of skin concerns, from acne to eczema, skincare enthusiasts looking to boost the effectiveness of their favorite products and minimize irritation They should definitely give this expert-recommended trend a try.

Try the trend

Wednesday Addams Glam

Jenna Ortega’s performance as Wednesday Addams in the hit Netflix series Wednesday has inspired thousands of beauty lovers to replicate the character’s goth-enchanting glam, from her flashy ponytails to her smudged eye makeup. Fans are waiting with bated breath for the show’s second season (fingers crossed), so we expect this viral trend to become even more popular next year, particularly this fall.

Try the trend

You may also like

Leave a Reply

Your email address will not be published. Required fields are marked *